For many retail companies, the way you arrange your store can determine just how much sales each storefront can do in a given amount of time. It can be welcoming to shoppers, or it may drive them away. How you fit your storefront says a lot about the underlying philosophy of your business model. This guide will cover some of the basic techniques that newsagency shopfitters use to provide a facelift to businesses. Though some agencies such as Revolution Retail provide similar services to other stores, the scope of this report will be limited.
Making the most of what you’ve got:
One of the most challenging aspects of any business is how you’ll get all of your wares into one store. Since real estate may be expensive, especially in larger cities, nearly every business wants to make efficient use of the store area that they are fortunate enough to have. For newsagencies, this may be complicated because they have such a wide array of products to sell to their customers. These shopfitters can give you guidance on how to stock shelves and arrange pathways that allow your storefront to give solid visual displays for their wares.
For some retailers, buying additional shelving may be prohibitively expensive and add to their overhead costs. This can cut into profit margins, and cause other deleterious effects on the revenues of a store. Shopfitters can help reduce this cost by simply giving advice on how to change the positioning of your current shelving.
One typical piece of advice is to buy interchangeable and flexible metal shelving. The primary reason for this is that the shelving can be changed out for larger or smaller products on display. Additionally, metal shelves are more durable and won’t break down easily. Though it may be a large initial investment, it will be one that pays off in the long run.
Improve the customer shopping experience:
Though the bottom line for many retailers are sales figures, any good owner knows that it is important to keep their customers happy with the way the store looks. Sometimes it can be difficult to understand what makes a good arrangement that is inviting for customers. But for newsagencies, an experienced shopfit has a variety of tools that have been proven to make customers feel welcome in your store.
A popular tactic is to change the layout of a retailer’s shelving to give clear lines of sight to customers while they are shopping. Many shoppers want to find the one product they’re looking for as quickly as possible. For large retailers, that is difficult because of the sheer volume of different things that they stock. But creating aligned shelving with clear glass exterior windows allows the shoppers to find their products much quicker. They can simply walk into to store and potentially see their desired product from almost anywhere that they’re standing.
Understanding the mindset of consumers is one aspect of newsagency shopfitters that retailers love to hire. Though retail shopping trends may change over time, a good shopfit can keep managers informed and up to date on how best to arrange their stores. If it provides the expected boost in sales, it will have been a worthwhile investment to make.